The World of Hyatt now extends to one of many prime LGBTQ+ vacation destinations on the earth, however the city should not elevate its antichain pitchforks simply but.
AWOL Provincetown, a high-end boutique resort on the far West Finish of Provincetown, Massachusetts, is now a part of World of Hyatt because of its itemizing on the Mr and Mrs Smith booking platform. The brand new addition offers Hyatt a lift on Cape Cod, the place it has no different resort presence other than — additionally lately added — The Coonamessett, a Mr and Mrs Smith resort in Falmouth.
AWOL is a seasonal property within the New England-based Lark Hotels chain of boutique motels. (Mr and Mrs Smith is a reserving platform and never an precise model, in order that’s why you may nonetheless see properties from resort chains additionally seem on the supplier.) The 30-room resort is common for being in a extra secluded a part of Provincetown and includes a scenic patio with a pool, firepits and spectacular sundown views. It is a 20-minute stroll or 5-minute drive from Ptown summer time staples like Tea Dance on the Boatslip Resort & Seaside Membership.
Whereas Ptown is understood for its embrace of native, impartial companies (even CVS had a tough time getting authorised there), the locals should not take the information as if a hulking Hyatt Regency is getting plopped down on Industrial Road, the Outer Cape enclave’s most important thoroughfare.
AWOL’s participation in Mr and Mrs Smith and World of Hyatt is a part of a broader push by greater resort firms to faucet into boutique motels in markets that would not make sense for a bigger, legacy model like Hyatt or Marriott. Hilton has an identical association with Small Luxury Hotels of the World, and Marriott and Mandarin Oriental have pushed into smaller trip locations with their respective trip dwelling rental platforms.
Marriott already has a presence in Provincetown because of its Properties & Villas by Marriott Bonvoy platform.
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Hyatt acquired Mr and Mrs Smith last year and has since added hundreds of properties from the platform to its World of Hyatt loyalty community. The resort world has been curious as to which motels from Mr and Mrs Smith would additionally hyperlink up with the Hyatt loyalty orbit and which might abstain.
The preliminary rollout encompassed 700 smaller boutique and luxurious motels world wide, and Hyatt CEO Mark Hoplamazian indicated on an investor call earlier this year the plan was to develop the partnership to roughly 1,000 Mr and Mrs Smith motels additionally collaborating in World of Hyatt. However there are nonetheless some high-profile holdouts like California’s Publish Ranch Inn and Aman Tokyo.
Irrespective of the partnership, one factor seems sure: Even the extra distant, bespoke and eclectic trip getaways are more and more turning to the factors and miles orbit.
Shoulder season (Might and June and post-Labor Day) charges at AWOL Provincetown begin at $200 per evening and rise considerably increased — when out there — in the course of the summer time. World of Hyatt award availability relies on dynamic pricing, however shoulder season redemptions seem to usually begin at 30,500 factors.
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